Top 10 Sports Brand Ambassadors for Famous Watch Brands

While browsing through the internet the other day, I saw a list on watch seller Chrono24’s website on the most popular watch brands according to sales across the world. This got me thinking about all the famous sports stars these companies must use to help promote the expensive watches. After all, if there are two things which have gone together perfectly for many decades, then it’s renowned sports stars and luxury watches!

So, here is a list of the 10 most popular sports stars used as brand ambassadors for well-known watch companies.


10. Panerai – Guillaume Néry

Guillaume Nery, one of the best watch brand Ambassadors

A French freediving star (diving without an oxygen tank), Guillaume Néry has smashed the world freediving record four times and has won the world freediving championship twice. In 2015, Guillaume made a stunning dive to reach 139 meters below the surface of the water, yet actually suffered a blackout and lung barotrauma when resurfacing. He retired shortly thereafter from the sport yet remains an influential voice in the world of freediving.


9. Tudor – David Beckham

David Beckham, one of the best watch brand Ambassadors

The retired soccer legend played for a number of prestigious clubs during his time as a professional player, including the English national squad, LA Galaxy, Real Madrid, AC Milan, Paris SG and Manchester United (No. 10 of our most successful European clubs), where he won six English titles and 1 Champions League title. Called one of the best midfield players of all time, Beckham was hugely famous on and off the soccer pitch, as his marriage to former Spice Girl, Victoria Adams, made headlines across the world in 1999.


8. Longines – Andre Agassi

Andre Agassi, one of the best watch brand Ambassadors

Agassi’s 8 Grand Slam titles and hugely impressive 101 weeks spent as the world No.1 easily place him in the discussion as one of the best male tennis players. A famous star primarily in the 1990s and early 2000s, Agassi’s time as a renowned tennis player was unfortunately cut short due to mounting injuries. Still, he and his wife, former tennis star Steffi Graf, are kept busy with the Andre Agassi Foundation charity.


7. Cartier – Stephen Curry

Stephen Curry, one of the best watch brand Ambassadors

Basketball star Stephen Curry is the only one on this list who isn’t an official brand ambassador for a watch company, but he is nonetheless very well-known for his love of Cartier watches. Winner of 3 NBA championships and 2 Most Valuable Player awards during his time at the hugely successful Golden State Warriors, Curry has often been seen courtside wearing Cartier watches. Many of the models he’s worn have been valued at around $57,000! Cartier actually doesn’t hire brand ambassadors very often, but we wouldn’t be surprised if someone like Steph Curry would join its ranks officially in the not-too-distant future.


6. IWC – Lewis Hamilton

Lewis Hamilton, one of the best watch brand Ambassadors

Often regarded as one of the cooler Formula 1 racing drivers to have ever graced the sport, Lewis Hamilton’s 5 championships prove he’s also one of the most talented. Along with his IWC sponsorship, Hamilton also has a partnership with Puma and even his own fashion collection with Tommy Hilfiger. Hamilton will again race with Mercedes in the upcoming 2019 F1 season, where he’ll attempt to defend his 2018 championship from close rival Sebastian Vettel in the Ferrari team.


5. Seiko – Novak Djokovic

Djokovic Seiko, one of the best watch brand Ambassadors

At only 31 years-of-age, Serbian tennis player Novak Djokovic has already won a staggering 15 Grand Slam titles and is currently ranked as the world No.1 in men’s singles. Djokovic has often cited meditation as one of the most important parts of his training, but he also has a very humorous side, too. Djokovic has been known to make impersonations of fellow tennis players on the court, including Rafael Nadal, Maria Sharapova, and retired star John McEnroe. Luckily, these players are also his good friends, so no harm done!


4. TAG Heuer – Petra Kvitová

Petra Kvitova, one of the best watch brand Ambassadors

Although Czech tennis star Petra Kvitová recently lost to Naomi Osaka at the Australian Open women’s singles final, she remains a two-time Grand Slam winner and is currently ranked No. 2 in the world. In 2017, Kvitová suffered a knife attack to her left hand when an intruder broke into her home and robbed her of money. Kvitová came away with damaged tendons in her left hand and took 5 months to heal, but her recent form suggests that she’s well on the road to recovery and future Grand Slam titles.


3. Breitling – Kelly Slater

Kelly Slater, one of the best watch brand Ambassadors

If you’re a fan of surfing, then you’ve definitely heard of megastar surfer Kelly Slater. With 11 surfing championship titles to his name, Slater has recently admitted that 2019 will be the last year he’ll compete in international contests. Still, Slater knows how to stay busy away from surfing, as he has toured with his band, The Surfers, acted in numerous TV shows and movies, and is active in many charities and organizations tasked with protecting our oceans and reefs.


2. Omega – Michael Phelps

Michael Phelps, one of the best watch brand Ambassadors

With nicknames like the “Baltimore Bullet” and “Flying Fish,” it should be no surprise that Michael Phelps is perhaps the greatest competitive swimmer of our time. Now retired, Phelps has been the star of numerous Olympic Games, overall winning 23 gold medals, 3 silvers, and 1 bronze. Phelps mostly concentrates on his own foundation, which he uses to help promote the sport of swimming and healthier, active lifestyles.


1. Rolex – Roger Federer

Roger Federer, the best watch brand Ambassador

Yet another tennis player on this list, but Roger Federer rightly deserves a spot when discussing the greatest sports stars of all time. At age 37, Federer might be inching his way toward retirement soon, but if he does, he’ll have already earned 20 Grand Slam titles – the most any male player has won. Though he is currently ranked No. 6 in the world, Federer will undoubtedly remain a force to be reckoned with for several more years.

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